Meet the Founder

The founder and Managing Director of Shadani Consulting, Zaib Shadani has over eleven years of PR experience, with a proven track record of consistently delivering results for clients across the Middle East. Over the course of her career she has been the PR strategist and lead counsel for a portfolio of the region’s most coveted brands, including outreach on behalf of Christie’s Middle East, Aston Martin, Louvre Abu Dhabi, Zuma, Ahmed Seddiqi & Sons, and Dubai Design & Fashion Council, to name a few.


Prior to setting up Shadani Consulting, Zaib was an integral member of the Consumer division at Edelman, the world’s largest PR firm. She is also a graduate from the University of Toronto with a double degree in Business Management and Sociology, and a Master’s degree in Strategic Marketing from the University of Wollongong in Dubai.


With a team of expert consultants who have been handpicked to deliver the best possible results, Shadani Consulting is committed to delivering creative campaigns, supported by exceptional media relations and in-depth knowledge of the media landscape.


Who We Are

Shadani Consulting is a Dubai-based public relations and social media consultancy that specializes in Luxury, Lifestyle, Arts & Culture and Food & Beverage brands. With a strong understanding of the Middle Eastern market, Shadani Consulting helps develop integrated campaigns that enable brands to effectively share their vision and be part of relevant conversations across the GCC.

We are an agency that believes in the importance of executing memorable campaigns – not just ticking the boxes. We work with clients as an extension of their team to deliver effective strategies while supporting company goals through measurable results. As an independent agency, we pride ourselves on going above and beyond to deliver customized strategies that suit each client’s individual needs.

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Our Clients

Exhibitions & Events

Events offer the opportunity to visually illustrate the essence of a brand, while creating lasting impressions. Shadani Consulting has a proven track record of delivering successful events that are memorable, entertaining and effective. Spanning interactive product launches, private client dinners, media events and large scale corporate events, Shadani Consulting oversees all elements, from conception to delivery.

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"Two roads diverged in a wood and I - I took the one less traveled by, and that has made all the difference."

- Robert Frost -

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Our Services

We believe that no two clients are the same and understand the importance of offering bespoke solutions that suit the unique needs of each client. Whether you are looking to enter the UAE market, streamline your communications strategy or grow your media presence, we develop immersive campaigns that are suited to your requirements.

Our portfolio of services includes the following:

•  Strategic planning

•  Press releases

•  Press conferences

•  Media relations

•  Crisis communication

•  Product launches

•  Reputation management

•  Media familiarization trips 

•  Media interviews and reviews

•  Content creation and copywriting

•  Brand ambassadors and

    media influencers

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Contact Us         00971 509116138

Thank you for your interest.

We look forward to hearing from you.


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