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Thought Leadership

Articles

Zaib Shadani

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Marketing

Top Five Digital

Marketing Trends for

2021

2020 will go down as a year that altered the course of history...

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Marketing

Generation Z: How should brands target and engage them

Just when brands had thought they had figured out millennial...

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Business

What does the future hold for brand Trump in the Middle East?

Trump's loss of power and public failure, coupled with his...

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Marketing

How 'Shut Up, Man' and 'Inshallah' became unlikely social media wins for Biden

A memorable one-liner has now become immortalised through...

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Networking

The Linkedin Makeover

- 7 steps to get

noticed

Covid-19 has changed the social media landscape, with feeds inundated with coronavirus news LinkedIn has been no...

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Business

Video: Crisis communications for SMEs and entrepreneurs

While everyone is clear about the From taking proactive measures to communicate with employees, to dealing with...

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Public Relations

Reese Witherspoon's PR mess is why brands shouldn't force themselves into the Covid-19 conversation

Draper James, Reese Witherspoon’s lifestyle brand finds itself in the middle of a...

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Public Relations

Top 5 tips on how to do better than

Prince Andrew in his

disasterous

PR Interview

Prince Andrew’s BBC Newsnight interview was like watching a live action PR masterclass in ‘What...

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Business

'The coffee cup moment': What business leaders

can learn from a

Game of Thrones

blunder

We may finally be about to learn who sits on the Iron Throne, but the real winner of Game of...

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