Thought Leadership


Zaib Shadani

Top Five Digital

Marketing Trends for


2020 will go down as a year that altered the course of history...

Generation Z: How should brands target and engage them

Just when brands had thought they had figured out millennial...

What does the future hold for brand Trump in the Middle East?

Trump's loss of power and public failure, coupled with his...

How 'Shut Up, Man' and 'Inshallah' became unlikely social media wins for Biden

A memorable one-liner has now become immortalised through...

The Linkedin Makeover

- 7 steps to get


Covid-19 has changed the social media landscape, with feeds inundated with coronavirus news LinkedIn has been no...

Video: Crisis communications for SMEs and entrepreneurs

While everyone is clear about the From taking proactive measures to communicate with employees, to dealing with...

Reese Witherspoon's PR mess is why brands shouldn't force themselves into the Covid-19 conversation

Draper James, Reese Witherspoon’s lifestyle brand finds itself in the middle of a...

Top 5 tips on how to do better than

Prince Andrew in his


PR Interview

Prince Andrew’s BBC Newsnight interview was like watching a live action PR masterclass in ‘What...

'The coffee cup moment': What business leaders

can learn from a

Game of Thrones


We may finally be about to learn who sits on the Iron Throne, but the real winner of Game of...

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